Ad account settings
Defaults applied to every launch from this account
Identity setup
The Facebook and Instagram identity your ads run under
The saved page is no longer available — pick a new one.
The saved Instagram account is no longer linked — pick a new one.
EU advertising identity
Required by Meta when ads deliver to EU audiences (DSA). Payer falls back to the beneficiary when left empty.
Ad set defaults
Applied to every ad set created during launch preparation
The saved pixel no longer exists on this account.
Meta only counts conversions its model attributes to your ads; attribution windows don't apply.
Creative enhancements
Advantage+ enhancements per creative type — off by default, applied at publish
Image
Video
Carousel
Collection
Catalog carousel
Flexible ads
Website URL & tracking
Default landing page and UTM parameters for new ads
Appended to every outbound link. Meta macros like{{campaign.name}} are passed through.
New ads additionally track conversions from these offline event sets.
Auto naming
Naming conventions for new creatives
Mix free text with tokens:{{account}}{{campaign}}{{file}}{{date}}{{index}}— click a token to insert it.
Controls the {{date}} token. Custom formats combine DD, MM, YY andYYYY; anything else stays literal.
Facebook connection
Your Facebook login powers every Meta API call — only the ad accounts of the business portfolios you shared are available
Checking connection…
Missing a business portfolio or ad account? Use Change shared portfolios — Facebook will show its asset selection again so you can grant (or remove) access. Use Reconnect Facebook when the access token has expired.
Meta integration
Credentials come from the project-root .env — only presence is shown, never values
- App ID checking…
- App secret checking…
- Access token checking…
- Business ID checking…